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Kelly O’Neill
Director of Public Health
London Borough of
Hillingdon
Keith Spencer
Managing Director
Hillingdon Health and
Care Partners
Health and Wellbeing Board
Draft Joint Hillingdon Health and Wellbeing
Priorities
2025-2028
For Comment and Discussion
18 March 2025
Appendix A
Purpose and Background
Purpose
The purpose of this document is act as a starting point to stimulate discussion on the draft priorities for the Joint
Hillingdon Health and Wellbeing Strategy for the period 2025-2028. This ‘first cut’ has been informed by:
• The North West London Shared Needs Assessment (2024) and the Core20Plus 5 Framework
• The NWL ICB Joint Forward Priorities
• The HHCP Strategic Priorities
• The LBH Adult Social Care and Health Plan 2024-2027
• The Hillingdon Hospital Redevelopment Plan
• LBH Council Strategy 2022-2026
Draft metrics to measure the success for the Strategy are also included. Feedback from the Board discussion will
inform the first Draft Joint Health and Wellbeing Strategy.
Background
Health outcomes for the people of Hillingdon are shaped by a complex interaction of factors, including health
behaviours (30%) socioeconomic conditions (40%), the built environment (10%), and clinical care access
(20%). Specifically:
• Modifiable health behaviours (diet, physical activity, smoking, alcohol use) are major contributors to chronic
diseases.
• Socioeconomic factors (income, education, employment, and social support) influence access to healthcare
and drive health inequality and disparities.
• The Built Environment (housing, neighbourhood safety, recreational spaces, and food access) impacts lifestyle
choices and overall well-being.
• Clinical Care Access and Quality play a crucial role in preventing and managing diseases, reducing mortality
and morbidity.
The Marmot Report (see figure 1 opposite) highlights how social determinants drive health inequalities across
England, with disadvantaged groups experiencing poorer health outcomes. Addressing these disparities is essential
for public health improvement. A comprehensive, integrated approach is necessary to promote health equity,
effective public health strategies and to tackle unsustainable rising health and social care utilisation in
Hillingdon.
Figure 1
What does the Population Health Data tells us (slides 15-22)?
What does the Data tell us?
1. The long-term London Shared Needs Assessment (2024) and the Core20Plus 5 framework highlights
that Hillingdon’s long term population health is deteriorating :
• Significant socio economic and environmental deprivation factors are driving the increasing
prevalence of long term conditions particularly in our most deprived communities: Yiewsley, Hayes,
and West Drayton. This includes a high child poverty rate (31%), low mean income post housing
costs, food insecurity and higher than NWL average rates of overcrowding and homelessness
• 48% (127,264) of the Hillingdon registered Adult (18+) population are currently living with 1 or more
Long Term Conditions; making Hillingdon joint highest with Harrow in NWL for the highest weighted
average % of patients with LTCs. The Top 5 LTC’s within the Borough are: Hypertension, Anxiety,
Depression, Obesity & Diabetes.
• Double the number of people are now recorded as living with one or more LTC compared to 2017
2. This combination of socio economic and environmental deprivation factors and increasing prevalence of
LTCs in our poorer neighbourhoods is driving higher health and social care utilisation rates including
GP attendances, unplanned acute bed days, ED attendance and referrals to ASC:
• There has been a 40% increase in referrals to LBH ASC since 2019/20.
• The 65+ age group, although comprising only 14% of the total population, utilise up to 40% of all
healthcare in Hillingdon
• Hypertension accounts for nearly 50% of all unplanned bed days in Older Adults and 20% of all
unplanned bed days in Adults and is increasing year on year
• A small group of 4,400 patients (1.6% of the adult population) account for 50% of all Non elective
(emergency) admissions to hospital in Hillingdon
• The most deprived Neighbourhood has the highest prevalence of LTC’s and drives most emergency
activity at The Hillingdon Hospital
• Long Term Care Home placement costs in Hillingdon have doubled since 2019/20 from £15 to £30m
What are the Key Challenges?
Key Challenges:
A detailed analysis of the North West London Shared Needs Assessment (2024) as it relates to Hillingdon is set out in slides 14-22 below. In summary our key challenges are:
1. Socioeconomic and Housing-Related Health Risks
• A High child poverty rate (31%), which exceeds the NWL average, impacts childhood nutrition and future health risks.
• Low mean income post housing costs (£31,581) limits healthcare access and preventive care affordability.
• Higher than NWL average rates of Overcrowding and homelessness (22.6 per 1000 households) contribute to stress and mental health conditions, exacerbating hypertension and
cardiovascular risks.
2. Environmental Health and Air Pollution particularly its Impact on Hypertension
• Air pollution from Heathrow Airport increases the risk of hypertension, cardiovascular disease, and respiratory illness.
• Prolonged exposure to pollutants contributes to high blood pressure and heart disease.
• Poor air quality is also associated with higher stroke risk in hypertension patients
3. Hypertension and Cardiovascular Health
• Hypertension is highly prevalent in Hillingdon (43k people), particularly among older adults and deprived Neighbourhoods. (Yiewsley, Hayes, and West Drayton). Yiewsley is
identified as one of only 2 areas in North West London with a high percentage of multi-morbidity (2 or more LTC’s) across different age groups.
• Disparities in prevalence:
• South Asian and Black ethnic groups are disproportionately affected.
• Lower-income populations have higher hypertension rates due to stress, poor diet, and reduced healthcare access.
• Hypertension contributes to:
• Increased stroke and heart attack risk.
• Higher hospital admission rates for cardiovascular conditions.
• More unplanned hospital bed days, straining the healthcare system. Hypertension accounts for nearly 50% of all unplanned bed days in Older Adults and 20% of all unplanned
bed days for Adults in Hillingdon.
• Access to hypertension management programs is limited, with gaps in early detection and lifestyle interventions.
What are the Key Challenges?
4. Obesity and Its Impact on Hypertension
• Obesity is a major driver of hypertension in Hillingdon, particularly in older adults:
• 16.1% of older adults are obese, exceeding the NWL average.
• Deprivation-driven obesity:
• Food insecurity, poor dietary habits and low access to healthy food options in deprived Neighbourhoods increases the risk of obesity and hypertension.
• Obesity-related conditions such as diabetes further complicate hypertension management.
5. Mental Health and Unplanned Hospital Admissions
• Depression and anxiety are increasingly linked to hypertension, particularly in younger adults.
• Unplanned hospital admissions for mental health disorders are significantly high in Hillingdon accounting for over 20% of unplanned bed days in Adults and have grow
significantly over the last 5 years
• Black ethnic groups have disproportionately high hospitalization rates for mental health-related conditions, including stress-induced hypertension.
What are the Key Challenges?
6. High Health and Care Utilisation rates
• This combination of socio economic and environmental deprivation factors and increasing prevalence
of LTCs in our poorer neighbourhoods (Yiewsley, Hayes, West Drayton) is driving higher health and
social care utilisation rates including GP attendances, unplanned Acute bed days, ED
attendances, Care home placements and referrals to ASC:
• 40% increase in referrals to ASC since 2019/20.
• Long Term Care Home placement costs in Hillingdon have doubled since 2019/20 from £15m
to £30m
• The 65+ age group, although comprising only 14% of the total population, utilise up to 40% of
all healthcare
• A small number of 4,400 patients (1.6% of the adult population) account for 50% of all Non
elective episodes in Hillingdon
• Hypertension accounts for nearly 50% of all unplanned bed days in Older Adults and 20% in
Adults. Depression accounts for 25% of all unplanned bed days in Adults. Asthma is the single
biggest driver in Children's unplanned admissions.
• There is a strong correlation between deprivation and the prevalence of these conditions and
the rate of unplanned bed days. The Core 20 group is the most likely group to have many of
the conditions reported for adults and older adults.
• If these rates of growth continue at the current pace, the activity assumptions for the
new hospital will be under threat
The Core20PLUS5 framework is an NHS England initiative aimed at reducing healthcare
inequalities. It focuses on the most deprived 20% of the population (Core20), additional
marginalized groups (PLUS), and five key clinical priority areas (5). Below is an analysis of how
these priorities relate to Hillingdon:
Core20: Deprivation and Health Inequalities in Hillingdon
• Hillingdon is ranked 174th in the Index of Multiple Deprivation (IMD), meaning it is relatively less
deprived compared to other North West London boroughs.
• However, pockets of significant deprivation exist, particularly in areas such as Hayes,
Yiewsley and West Drayton, leading to health disparities.
• Targeted intervention in these deprived areas will be crucial going forward to reduce health
inequalities.
PLUS: Targeted Groups in Hillingdon
The PLUS element of Core20PLUS5 emphasizes groups experiencing disproportionate health
inequalities. In Hillingdon, these include:
• Ethnic minority populations: Hillingdon has a large South Asian and Black community, which
has higher rates of conditions such as diabetes and cardiovascular disease.
• Asylum seekers and refugees: With Heathrow Airport nearby, Hillingdon has a significant
transient population, including asylum seekers who may have limited access to healthcare.
• Homeless population: Hillingdon has a notable homeless population, particularly around
Uxbridge and Hayes.
• People with learning disabilities: Ensuring equitable access to healthcare services for
individuals with learning disabilities remains a challenge.
7
The Core20Plus5 framework reinforces the NWL Shared Needs Assessment
Five Clinical Priority Areas ("5") and Hillingdon's Context
• Maternity Care
• Hillingdon Hospital provides maternity services, but inequalities persist in maternal health outcomes, particularly for Black and South Asian women.
• Addressing lower uptake of antenatal care and higher rates of maternal complications among these groups is key.
• Severe Mental Illness (SMI)
• Hillingdon faces challenges with mental health service accessibility, particularly for deprived and ethnic minority communities.
• Chronic Respiratory Disease
• High smoking prevalence in certain deprived parts of Hillingdon contributes to chronic obstructive pulmonary disease (COPD) and asthma.
• Air quality concerns near Heathrow Airport may exacerbate respiratory conditions.
• Early Cancer Diagnosis
• Cancer screening uptake is lower in deprived and ethnically diverse communities in Hillingdon.
• Late-stage diagnosis rates remain a challenge,.
• Hypertension and Cardiovascular Disease (CVD)
• Hillingdon has a high prevalence of hypertension and diabetes, particularly in South Asian and Black populations.
8
The Core20Plus5 framework reinforces the NWL Shared Needs Assessment
We are suggesting a small number of Draft Priorities, High Impact Actions and KPI’s…….
Priority Area Objective High-Impact Actions Delivery Model Timeline Key KPIs
Thriving
Healthy
Households
Core20Plus5
national equity
priorities
addressed
:
• Chronic
Respiratory
Disease
• Hypertension
• Smoking
Cessation
• Oral Health
• Whole-population
approaches to
prevent ill health
and promote
wellbeing through
self management
• Tackling the Social
Determinants of
Poor Health
• Improving Air
quality and Built
Environment
1. Develop and implement a universal wellbeing offer which is Neighbourhood
focused and community asset delivered covering:
• Physical Activity & Healthy Lifestyles
• Mental Wellbeing & Resilience
• Falls Prevention & Strength-Based Support
• Deployment of Digital & Assistive Technology
2. Implement Healthy eating and the programmes that support
supplementation of women’s diets during pregnancy and in the first stage of
a child’s life, promoting breast and infant feeding.
3. The universal vaccination programme for children and young people and
seasonal vaccination programmes for older people
4. Promote evidence based ‘Brush For Life’ campaigns in schools to reduce
childhood cavities and decay by up to 30-50%
5. Provide Same Day Access to Urgent Primary Care to improve primary care
capacity and to avoid unnecessary ED attendance for those people without
underlying health concerns but who experience an episodic illness
6. Expand affordable housing and financial support programmes for vulnerable
groups in target Neighbourhoods (South East & South West with particular
emphasis on Yiewsley, West Drayton , Hayes)
7. Better food security initiatives to tackle obesity and malnutrition in most
deprived neighbourhoods
8. Tackling loneliness and social isolation keeping people engaged with their
neighbourhoods through the development of wellbeing and community
networks.
9. Expand air pollution monitoring
10. Promote Active travel programmes
11. Develop Green Spaces in deprived neighbourhoods
• Integrated
Neighbourhood Hubs
and Teams providing
multi-agency
preventative support
and same day urgent
Primary Care
• Universal Wellbeing
Offer
• Single Digital Point of
Information, Access
and Referral: dedicated
portal for professionals
and public
• Digital inclusion
programs to reduce
health inequalities
• Development and
expansion of Carers
Networks
• Vaccination
Programmes
24-60
months
• Increase childhood vaccination rate to 85 %
• Reduce child poverty rate from 31% to 25%
• 15% decrease in homelessness.
• 15% fewer air pollution-related hospital visits
• % Increase in physical activity participation
(e.g., uptake of Neighbourhood exercise
programs)
• % Reduction in obesity prevalence
• % Reduction in smoking prevalence (including
quit rates via smoking cessation services)
• % Reduction in alcohol-related harm (alcohol-
related hospital admissions per 100,000)
• 25% and 18% reduction in UTC/ED
attendances over 2019/20 baseline
• % Increase in people living in homes meeting
Decent Homes Standards (housing quality &
insulation)
• Reduce unplanned hospital bed days by 50%
for cavities amongst children
We are suggesting a small number of Draft Priorities, High Impact Actions and KPI’s…….
Priority Area Objective High-Impact Actions Delivery Model Timeline Key KPIs
Early
Intervention
and Prevention
Core20Plus5
national equity
priorities
addressed:
• Chronic
Respiratory
Disease
• Hypertension
• Smoking
Cessation
• Oral Health
• Mental Health
• Optimising
Preventative Care
for People with LTCs
with an emphasis on
hypertension.
• Maximising
Independence and
choice
• Preventing reliance
on Health and Care
Services
1. Expand Neighbourhood based Risk stratification, Proactive Case Finding and
Targeted outreach focused on hypertension, diabetes, and obesity in the first
instance.
2. Streamline access to information, advice and guidance (IAG): Facilitating
access to IAG to enable people to make informed choices and promote self-
care .
3. Expansion of Care and case Co-ordination
4. Reduce Variability in Care Quality: Standardize LTC pathways across the
borough and implement neighbourhood-level dashboards to track outcomes
5. Implement evidence-based Neighbourhood interventions including for
Hypertension: Good Nutrition (DASH diet), exercise referrals, smoking
cessation, alcohol reduction programmes, community based Blood Pressure
monitoring schemes, use of remote monitoring, peer networks, self
management and digital support
6. Reducing Health Inequalities and Addressing Wider Determinants through:
• Deployment of Community Champions to engage with high-risk
groups.
• Faith and Community Leader-Led BP Initiatives: Use trusted voices to
promote hypertension awareness.
• Food and Nutrition Policy Advocacy: Local authority policies on food
quality, salt reduction, and healthy eating.
• Developing pre and post diagnosis options for autistic people.
• Developing supported accommodation options for people with
learning disabilities and people with mental health needs.
6. Integrate Mental Health professionals within
Neighbourhood hubs to provide early intervention for anxiety and
depression. Expand Digital CBT programmes, scale social prescribing
• Integrated
Neighbourhood Hubs
and Teams providing
multi-agency
preventative support
including Mental Health.
• Adult Social Care single
point of access
provides
a centralised IAG hub
supported by VCSE IAG
contract.
• Clear care and case co-
ordination model built
from a coherent
Neighbourhood
Hypertension
Intervention
Programme
• Third Sector Offer to
Integrated
Neighbourhoods
• Single Digital Point of
Information, Access
and Referral: dedicated
portal for professionals
and public
• Neighbourhood Level
Digital Dashboards to
track outcomes (Blinx)
12-36
months
• 90% of hypertensive patients with BP under
control
• 30% reduction in associated non elective
admissions for (hypertension) over 2019/20
baseline
• 25% fewer emergency mental health
admissions.
• 10% obesity reduction
• 50% reduction in GP mental health referrals
to secondary care
• Reduce unplanned bed days by 50% for
cavities amongst children.
• Increase the proportion of people who
received Reablement Service during the year
who previously were not receiving services
and where no further request was made for
ongoing support from 2024/25 baseline.
• Increase proportion of people aged 65 and
over discharged from hospital into
reablement and who remained in the
community within 12 weeks of discharge
from 2024/25 baseline.
• Increase proportion of people who received
long-term support with a primary support
reason of learning disability, who live in their
home or with family (people aged 18 to 64)
from 2024/25 baseline.
We are suggesting a small number of Draft Priorities, High Impact Actions and KPI’s…….
Priority Area Objective High-Impact Actions Delivery Model Timeline Key KPIs
Targeted Long
Term Care and
Community
Support for
People with
Complex Health
and Care Needs
Core20Plus5 national
equity priorities
addressed:
• Chronic
Respiratory
Disease
• Hypertension
• Mental Health
• Provide proactive,
personalised, and
integrated case
management and
Care across
primary,
community,
mental health,
social care and
voluntary services
for high-need,
high-utilisation
patients in order
to:
• maintain their
independence
for as long as
possible
• reduce non
elective
presentations
• Reduce
admissions to
long term care .
1. Proactive Identification and Risk Stratification to identify high risk
individuals (multi morbidity >= 2 LTCS) using NHS & ICS Data Dashboards
currently 4,400 patients
2. Personalised Case Management & Care Coordination through multi
disciplinary Integrated Neighbourhood Teams utilising a single holistic
assessment and care plan.
3. Enhanced Primary Care-Based Case Management through continuity of care
and extended GP Consultations: Regular structured reviews for high-risk
patients.
4. Integration of Urgent and Community Response models to enhance
admission avoidance and optimise hospital discharge
5. Medication Optimisation and Pharmacy led interventions for medication
adherence support and poly pharmacy reduction
6. Integrated Mental Health Support for High-Risk Patients
7. Social Prescribing & Voluntary Sector Partnerships: Targeted interventions
for patients with housing instability, financial hardship, and isolation.
Community. Local voluntary sector support for self-management and care
planning.
8. Carer and Family Support: Carer Identification and Assessments: Proactive
support for unpaid carers at risk of burnout.
9. Technology Enabled Care (TEC):
• Wearables & Smart Devices: BP monitors, pulse oximeters, glucose
monitors for real-time tracking, falls detection systems, seizure monitors.
• AI-Based Risk Prediction Tools: Identifying patients at risk of crisis
escalation.
• Smart Home Assistants that can make daily living tasks easier.
• Enhanced safety and monitoring through smart home devices
• NHS App Integration: Self-management tools and patient access to care
plans.
• Emergency response systems to enable help to be quickly summoned.
• Establish Integrated co-located
multi agency Neighbourhood
Teams (INTs) in primary care and
community settings with dedicated
case managers.
• Expand Proactive Case
Management: Implement a
targeted care coordination program
focusing on early intervention and
risk stratification including use of
digital innovation
• Improve Primary Care Access
particularly to ensure continuity of
care for patients with multi
morbidity
• Integrate Urgent and Community
Response models : Scale Same Day
Urgent Primary Care Hubs to divert
18-28% of A&E visits and
implement a Single Borough-Wide
Reactive Care Service to deliver
community-based urgent
responses.
• Develop a Third Sector Offer to
Integrated Neighbourhoods
• Digital solutions to track and case
manage the 4,400 high utilisation
group through a Reactive Care Co-
ordination centre
6-12
months
• 10% NEL admission reduction
over 2019/20 baseline
• 25% and 18% reduction in
UTC/ED attendances
• Reduce average length of stay
in THH Medicine and
Rehabilitation for the 21+ day
long length of stay cohort by
5.2 days and the 7+ cohort by
1.7 days
• Flatline permanent
admissions to care homes
based on 2025/26 baseline.
• 85% care coordination
compliance.
• 30% of carers (2021 census
baseline) on the carer
register.
• % adult carers receiving a
carers assessment per 1,000
adult carers (2021 census).
Priority Area Client Group High-Impact Actions Impact Level Timeline Key KPIs
Regulated Adult Social
Care provider market Residents/
Patients
• Review model of ICB/LA care home support to ensure integrated
approach.
• Develop a regulated care market sufficiency plan to ensure sufficient
capacity to respond to demographic change.
• Implement supported housing regulatory oversight requirements.
Medium-High 6-24 months • % registered providers assessed by
CQC as at least ‘good’Workforce and Digital Staff/Patients
• Merge and Integrate teams under single leaders within
Neighbourhoods and Borough wide reactive care service
• Restructure Workforce Models: Implement a Borough-Wide
Workforce Passport to enable flexible staff deployment across
organisation and setting
• Digital Innovation:
• Deploy Blinx for tracking and case managing high-risk patients
combined with use of remote monitoring and wearable
technology to continually monitor vital signs and alert
healthcare teams in real time.
• Deploy AI powered risk prediction and Early Intervention to
predict health deterioration
High 6-24 months
• Workforce Integration: 80% of staff
enrolled in Workforce Passport within
18 months.
• Digital System Utilization: 95% of high
risk patients enrolled in digital tracking
and case management and utilising
some form of remote management
technology to drive a 40% reduction in
admissions for COPD
• Staff Productivity Increase: 10%
improvement in efficiency through
streamlined workforce allocation.
Estates Staff/Patients
• Develop and implement a Neighbourhood Estates Strategy for the co-
location of 3 Integrated Neighbourhood Teams and the creation of
Super Hubs as a focal point for delivering out-of-hospital care.
• Super Hubs will enhance integrated service delivery, reduce
fragmentation, and improve access to community-based health and
social care services in the light of the development of a new hospital
for Hillingdon.
Medium-High 12-36 months • 30% increase in hub utilization
• Improve Primary Care Access
We are suggesting a small number of Draft Priorities, High Impact Actions and KPI’s…….
13
Data Slides
Wider Determinants of Health
The table below shows the wider determinants of health in which Boroughs perform worse than the North West London average
with the red highlighting indicating the borough that performs the worst in North West London. None of the boroughs perform
Unhealthy Behavioural Risks – Children
Unhealthy Behavioural Risks – Adults
Unhealthy Behavioural Risks – Older Adults
Health – Conditions and Diseases: Children
Health – Conditions and Diseases: Adults
Health – Conditions and Diseases: Older Adults
Unplanned Bed Days – By Age Cohort
Unplanned bed days can be used as a proxy measure for unmet need. Hypertension accounts for nearly 50% of all unplanned bed days
in Older Adults and 20% in Adults. Asthma is the single biggest driver in Children's unplanned admissions. There is a strong correlation
between deprivation and the prevalence of these conditions and the rate of unplanned bed days. The Core 20 group is the most likely
group to have many of the conditions reported for adults and older adults. The 65+ age group, although comprising only 14% of the
total population, utilise up to 40% of all healthcare in Hillingdon
Text extracted automatically from the PDF, so layout, tables and images are not shown. Open the original PDF on LB Hillingdon’s website.