Read the text of this document (36 pages)
One year on:
How is
Pharmacy First
working for
patients?
June 2025
Contents
Executive summary ................................ ................................ ................................ ..... 2
Introduction ................................ ................................ ................................ ........................ 4
This report: What we did ................................ ................................ ......................... 5
1. Use of Pharmacy First service ................................ ................................ ....... 2
2. What’s working well ................................ ................................ ................................ 9
3. Understanding non-users: Barriers and opportunities ........12
4. Challenges................................ ................................ ................................ ................... 16
5. The future of pharmacy services ................................ ............................. 21
Conclusion and recommendations ................................ ......................... 25
2
Executive summary
In January 2024, Pharmacy First went live , help ing people get treatment for seven
common conditions faster. It allows community pharmacists to diagnose and
supply prescription -only medicines without needing a GP.
One year on , 98% of pharmacies have signed up to Pharmacy First , and over two
million consultations have been delivered for the seven conditions offered
through the scheme .
Ahead of the scheme’s launch in 2023 , we investigated people’s experiences of
and attitudes towards pharmacy services . We found that 72% of people had
used a community pharmacy in the past three months and valued the service . A
majority also liked the idea of getting help from a pharmac ist for common
conditions.
However, people did face challenges . These included supply shortages on some
medicines, pharmacies closing, and rising prices that prevent people from
getting an NHS prescription or over -the-counter medication because they can't
afford it.
A year later , we have found that public satisfaction with pharmacy services
remains high. However, issues with medicine supply and lack of awareness of the
Pharmacy First service persist.
Key findings
• There are high levels of satisfaction with Pharmacy First services . Almost nine
in ten (86%) reported a positive experience of visiting their pharmacy for
support with one of the seven common conditions.
• Awareness of Pharmacy First has improved, but there is more to do. Nearly
three in ten people (29%) who said they were unlikely to use a pharmacy for
the seven conditions were unaware that pharmacies can provide treatment
and advice for them. A lmost one in three (32%) of this group would still prefer
to see their GP.
• Regional differences exist in awareness , usage, and appetite for expan ding
Pharmacy First . Local Healthwatch reports show variable levels of awareness,
from 39% in Halton to 72% in Stockton -on-Tees.
• Pharmacy First has led to changes in why people visit their pharmacies.
Compared with our November 2023 results, our research and other studies
indicate a possible shift in attitudes towards using pharmacies for symptom
management and health advice. More research is needed to see if this
growing openness to using the pharmacy for a wider range of conditions will
lead to lasting change.
• Medication shortages continue to affect people . There has been almost no
improvement since last year in terms of people experiencing medicine
shortages when visiting their pharmacy (24% to 23%).
3
• Privacy concerns are a key driver of poor experiences . Just under one in ten
(8%) people felt uncomfortable discussing their health concerns in the
pharmacy, citing issues including having to talk in front of other customers
and a lack of space for priva te conversations.
Key recommendations
Addressing barriers to pharmacy access and drivers of poor experience will
increase confidence in pharmacy services and the Pharmacy First scheme.
There must also be action to raise awareness of the scheme and realise its
untapped potential to reach and support more people .
Support is also needed to continue improvements and process efficiencies, while
looking to the future of the scheme in terms of its potential to expand.
• Continue raising awareness of the Pharmacy First Scheme. To ensure more
people can benefit from the scheme, national campaign work must continue ,
with updated campaign materials and proactive outreach to targeted
groups.
• Give pharmacy teams the support they need to provide more Pharmacy First
consultations. To continue delivering services, funding provision must
increas e, while pharmacy premises should be reviewed for appropriateness,
accessibility and comfort.
• Expand the Pharmacy First scheme to provide consultations for more
conditions . In consultation with key stakeholders and the public, more
conditions should be considered for delivery through the scheme.
• Formally collect , publish, and measure patient experience of community
pharmacy services, including the Pharmacy First scheme. To understand
access and satisfaction with pharmacy services and for service improvement,
transparent data and targets should be introduced.
• Take action to mitigate the impact of medication shortages . Almost one in
four people are still impacted by medicine shortages, so action must be taken
to give pharmacy teams more dispensing flexibilit y, while providing official
information and advice to those affected by supply issues.
4
Introduction
Background to Pharmacy First
GP access has been a critical pressure point in the NHS in recent years. Over the
last five years , national data , Healthwatch reports and media coverage have all
brought to light stories of people struggling to make appointments, GPs
overwhelmed by demand , and patients fac ing long wait ing times .
In 2024 , access to GP appointments was the most common issue people
contact ed He althwatch about . Despite record numbers of GP appointments,
Health Foundation research from November 2024 found that 38% of the public
ranked GP access as the top NHS priority .
The Department for Health and Social Care (DHSC) launched the Pharmacy First
initiative in January 2024 , a key part of the primary care recovery plan of May
2023 , which identified expanding access to pharmac ies as a key strategy for
reducing demand for GP services . This enabled pharmacies in England to
provide treatments for seven common ailments through the service . The se are
ear infections, impetigo, shingles, sinusitis, sore throat, infected insect bites and
uncomplicated urinary tract infections (UTIs).
Pharmacy First mark ed a significant shift in how community pharmacies work
within the NHS . They moved from a traditional role of dispensing medicines to
diagnos ing and treat ing certain conditions themselves , without patients needing
to see a GP first.
Our previous research
Given the significance of this policy shift, Healthwatch England began tracking
public attitudes even before Pharmacy First launched. This research builds upon
our first report , ‘Pharmacy: What people want’ , published in April 20 24. We
conducted a nationally representative poll 1 and interviewed pharmacists and
members of the public in November 2023 , shortly before the launch of Pharmacy
First . This timing gave us a useful starting point to compare how people ’s views
and experiences have changed since then.
The November 2023 results were broadly encouraging for the new policy – we
found that most of the public was already more likely to go to a pharmacy than
a GP for five of the seven new conditions . However, barriers to access around
costs, pharmacy closures and medicine shortages undermined Pharmacy First's
potential.
Almost one in four (24%) had experienced shortages when trying to get
medicine, and 42% had experienced problems getting medicine in general .
Pharmacies permanently closing and temporary closures also caused
1 Yonder carried out this poll in November 2023. It included a nationally representative sample of 1,641 adults in England.
5
frustration. We found t here was little transparency about temporary closures ,
and little information given to local residents when temporary closures occur red.
In a follow -up piece of work published in September 2024 , we submitted
Freedom of Information requests to all 42 Integrated Care Boards . These
revealed that over 430 community pharmacies closed permanently in 2023 , with
nearly 14 ,000 temporary closures reported.
This report: What we did
This new report summarises our research and findings over one year after our
initial report and the launch of Pharmacy First. By asking people similar questions
to those in our earlier study , we wanted to see what early effects the primary
care recovery plan and Pharmacy First services might be having on how people
think about and use pharmacy services.
We commissioned two national polls and gathered qualitative insights to explore
how the Pharmacy First policy in England is working in practice over a year since
its launch on 31 January 2024.
Due to the documented low levels of public awareness around Pharmacy First ,
we made the methodological decision to ask about the seven pharmacy
services that the Pharmacy First scheme offers, rather than asking about
Pharmacy First by name. Many people who receive consultations may not realise
they have used the Pharmacy First service. This approach found that from
February 2024 to March 2025 , 3,104 out of 7 ,039 people self -reported using
pharmacy services for one of the seven conditions .
This reflect s broader, self -reported use and , therefore , is not reflective of official
NHS Pharmacy First statistics , which include stricter definitions and clinical
recording. This discrepancy is intentional – designed to capture the full scope of
pharmacy care interactions , regardless of awareness levels.
• Yonder carried out the first poll in November 2023. It included a nationally
representative sample of 1,641 adults in England. The survey was conducted
online, and the figures have been weighted to be representative of the
adult population (aged 18+). You can find a full analysis of this poll in our
first report .
• Savanta conducted a follow -up poll between March and April 2025. This
nationally representative survey, which involved 7,029 adults across
England and was also conducted online, has been weighted to ensure
representation of the adult population (aged 16+).
• We also hosted two roundtable events in early 2025 with staff from 17
Healthwatch teams from across England. These participants regularly
gather public feedback about pharmacy services in their local areas and
shared their insights into the rollout of Pharmacy First.
6
• We also analysed qualitative feedback from the public submitted to local
Healthwatch services between January and April 2025. This feedback
helped us understand people’s experiences in greater depth .
We would like to thank all the l ocal Healthwatch teams who participated in the
roundtable :
• Healthwatch Birmingham
• Healthwatch Brighton and Hove
• Healthwatch Croydon
• Healthwatch Derbyshire
• Healthwatch Dorset
• Healthwatch Gloucestershire
• Healthwatch Halton
• Healthwatch Havering
• Healthwatch Kent
• Healthwatch Medway
• Healthwatch Portsmouth
• Healthwatch Richmond
• Healthwatch Southend
• Healthwatch Surrey
• Healthwatch Tameside
• Healthwatch Walsall
• Healthwatch Wandswort h
2
1. Use of Pharmacy
First service
How are people using Pharmacy First?
To understand how Pharmacy First is being used by patients , we can look at both
NHS data and our nationally representative poll.
We asked people whether they had sought advice or treatment from a
pharmacy for any of the seven conditions covered by Pharmacy First since
February 2024. These are self -reported visits that may include informal advice or
over -the-counter medication , not just formal consultations , and are therefore
significantly higher than the official consultation numbers .
Our poll found that 44% of respondents (3,104 people) had been to a pharmacy
for help with at least one of the seven conditions since February 2024 . Among
this group who had used the service:
• 40% sought advice or treatment for sore throats
• 28% for urinary tract infections (UTIs)
• 17% for earache
These percentages broadly align with the proportions in the official consultation
data, especially for more specific conditions like UTIs and sinusitis.
NHS England data shows that in its first 13 months (February 2024 – March 2025)
the Pharmacy First service has delivered around 2.4 million consultations for the
seven conditions 2, with a further 1.5 million minor illness and 1.4 million urgent
medicine supply consultations . Pharmacies delivered the most consultations for
acute sore throats ( 34%, 835,679 consultations ), followed by uncomplicated UTIs
(27%, 665,409).
The chart below compares the proportion of respondents in our poll who
reported using a pharmacy for each condition with the proportion of NHS
consultations for the same conditions. The similarities between our poll and
national NHS data gives us confidence that the findings we gathered reflects
real world use of the service 3.
2 Pharmacies have also handled 1.5 million minor illness consultations following patient referrals (from GP or NHS 111) and 1.4 million
urgent medicine supply consultations. These services were previously commissioned as the Community Pharmacist Consultation
Service and are now under the umbrella of Pharmacy First.
3 Greater alignment between NHS consultation data and our poll results is seen for more specific conditions, such as UTIs and
sinusitis. In contrast, getting help for broader conditions like sore throats or earache may be interpreted in multiple ways. For
3
Geographical disparities
Our poll revealed notable regional variation in how people are using pharmacies
for the seven common conditions covered by Pharmacy First. Although 44% of
respondents reported using a pharmacy for one or more of the conditions, both
the proportion of people who did so and the conditions they sought help for
varied across regions.
example, someone reporting a sore throat visit might have gone to buy over-the-counter remedies rather than having a formal
Pharmacy First consultation. This ambiguity may help explain discrepancies between self-reported use and recorded figures.
40%
28%
17%
12%
9%
4%
3%
34%
27%
12%
10%
8%
3%
4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Sore throat Urinary tract
infection
(women only)
Earache Sinusitis Infected
insect bites
Shingles Impetigo
Reported pharmacy use for the seven conditions in our
poll vs NHS consultation data (Feb 2024 – Mar 2025)
(n for HW data =4427, total respondents who had used the pharmacy for one of the
seven conditions)
Healthwatch Poll data NHS Data
4
The chart below shows the percentage of respondents in each region who
reported using a pharmacy for each of the seven conditions. For example, 38% of
London respondents said they had used a pharmacy for a sore throat ,
significantly higher than the national average of 26% , while only 17% in the
Eastern region reported the same . This means people in London were over twice
as likely to report using a pharmacy for sore throats than those in the Eastern
region.
The table below outlines the percentage of respondents in each region who
used a pharmacy for at least one of the seven conditions February 2024 to
March 2025 :
17%
22%
24%
25%
22%
24%
30%
24%
38%
7%
11%
11%
12%
9%
10%
12%
13%
12%
12%
12%
11%
11%
18%
15%
9%
14%
15%
7%
7%
8%
8%
6%
7%
8%
8%
9%
6%
6%
4%
5%
5%
5%
5%
6%
8%
2%
2%
4%
2%
2%
3%
3%
4%
4%
1%
1%
1%
1%
1%
2%
2%
3%
3%
Eastern
South-East
Yorkshire & Humberside
East Midlands
South-West
North-West
West Midlands
North-East
London
How does reported pharmacy use for the seven common
conditions vary across England?
Sore throat Earache UTI (women only) Sinusitis Infected insect bites Shingles Impetigo
5
Table 1. Percentage of respondents who self -report accessing pharmacy
services by region
Region % used pharmacy
for one of seven conditions
London 56%
West Midlands 51%
East Midlands 45%
North -East 44%
Yorkshire & Humberside 43%
North -West 42%
South -East 40%
South -West 38%
Eastern 35%
We also analysed the data released by NHS
England for the three most recent months of
Pharmacy First (December 2024 to February
2025) . This data include d all consultations
for the seven conditions across all 42
Integrated Care Board s (ICB s). The
map on the right visualises the total
number of Pharmacy First
consultations relative to the
population of e ach ICB.
The m ap shows that the geographic
distribution mirrors many of our poll's
findings, with rural and coastal areas
such as Eastern and Southeastern
England having lower uptake.
Meanwhile, Birmingham, London and
North West regions with more urban
areas showed higher consultations .
Our interactive map of this data can
be found here .
Number of Pharmacy First
consultation s by ICB ( per 100
people )
Source: NHSBSA (consultations), NHS England
(population)
6
Birmingham and Solihull ICB recorded the highest rate (1.89 per 100 people in the
ICB population), while Cornwall and the Isles of Scilly ICB reported the lowest, at
0.97. This represents almost a twofold difference in relative uptake between ICBs .
This disparity highlights the need for targeted efforts to promote uptake in
underrepresented areas. Recognising that some regions have fewer local
pharmacies, any policy that shifts frontline care to pharmacies must be carefully
designed to avoid widening existing gaps in regional healthcare provision.
Regional differences: Findings on the ground
Local Healthwatch teams across the country have been w orking in their
communities to help NHS policymakers understand how Pharmacy First is
working on the ground.
• Healthwatch Nottingham : Only 40% were aware of the Pharmacy First scheme,
with confusion surrounding eligibility and scope .
• Healthwatch Halton found 39% of people in their survey said that they had not
heard of Pharmacy First at all .
• Stockton upon Tees : 72% of people said they would now access Pharmacy First
before contacting their GP practice with 21% stating they would still access
their GP practice first, as they preferred to see a GP.
• Healthwatch Solihull : Patients expressed greater confidence in pharmacist
referrals when directed by GPs rather than receptionists.
• Healthwatch Solihull : Patients expressed greater confidence in pharmacist
referrals when directed by GPs rather than receptionists.
• Healthwatch Derbyshire found lower awareness of P harmacy First among
people from a Black and Minority ethnic background, people under 25 years
old and men.
• Healthwatch Birmingham found problems with pharmacy facilities, such as
lack of proper consultation rooms and soundproofing issues affecting privacy,
which have repeatedly been brought up by patients but not addressed.
• Healthwatch Dorset : A survey of over 900 residents highlighted challenges in
accessing pharmacy services, including limited opening hours. 63% had not
heard of Pharmacy First.
• Healthwatch Kent and Medway found that some people were being redirected
back to GPs because pharmacies can’t complete care due to limitations like
needing blood tests.
While Pharmacy First is a nationally led policy, its success depends heavily on
local implementation. Pharmacies operate independently and vary in their
capacity, engagement, staff training, and coordination with GPs. Public
awareness also plays a critical role. Insights from local Healthwatch teams
highlight how these local factors have shaped the variation in uptake observed
across regions.
7
Understanding how people use pharmacy services
To understand the role pharmacists currently play in people’s healthcare
choices, we asked which services people have used in the last 12 months.
As shown in the table below, the most common reasons for visiting a pharmacy
remain the core functions – collecting prescriptions or buying over -the-counter
medicines . However, a significant proportion of people are using pharmacies to
access health advice and support , the key objective of Pharmacy First. One in
five people are using pharmacies for advice about symptoms or about
medication , and one in six go for advice about general health and wellbeing.
Supporting this data , an Ipsos Mori study showed that a majority of the public
identify pharmacies as the organisation they would be most likely to go to if they
needed information or advice about a minor health condition (58%) . The 2024 GP
patient survey data matches our results , with 21% reporting using a pharmacy to
get advice .
Table 2. Reasons for using the pharmacy/ chemist in last 12 months
Reason for using the pharmacy/chemist March/April
2025
To pick up an NHS prescription 75%
To get non -prescription shelf medication 39%
To get a vaccination 22%
To get advice about symptoms 21%
To get advice about medication 18%
To get advice about general health and
wellbeing
14%
To check blood pressure 13%
To get advice or support about a
preexisting/LT condition
5%
To get advice about quitting smoking 3%
To be weighed 5%
Other (please specify) 1%
8
In our March 2025 poll, people from ethnic minority backgrounds were
significantly more likely to use pharmacies for general medical and health
advice across all three advice categories, suggesting the service may be
particularly valued or relied upon by ethnically diverse communities .
20%
28%
16%
27%
12%
22%
White Ethnic minority
Reasons for using the pharmacy/chemist (2025)
To get advice about symptoms
To get advice about medication
To get advice about general health and wellbeing
9
2. What’s working well
What do the national figures tell us?
NHS figures show increasing confidence in and capacity of the Pharmacy First
service throughout its first year, with monthly consultation numbers nearly
doubling between February 2024 and February 2025.
Significantly, according to data shared during an NHS England webinar , only 8%
of patients using the Pharmacy First service are referred back to their GP
practice . This suggest s that pharmacists are successfully managing the vast
majority of cases and lightening the clinical load of GPs.
These national trends align with what we heard from the public in our own
polling. Not only are more people using the service, but they’re also reporting
high levels of satisfaction with the care they receive.
High patient satisfaction
In our poll , we asked people to rate their experience of going to the pharmacy
for one of the seven conditions. Almost nine in ten (86%) reported a positive
experience . This high satisfaction was broadly consistent across genders,
ethnicity, areas of UK and affluence. The most positively rated experience was
86%
77%
80%
83%
86%
87%
87%
88%
72% 74% 76% 78% 80% 82% 84% 86% 88% 90%
Overall Average
Impetigo
Shingles
Sinusitis
Earache
Infected insect bites
Urinary tract infection
Sore throat
How would you rate your experience of getting help from the pharmacist
about these conditions?
Net Positive
10
getting help for a sore throat (88%), while the least positive were impetigo (77%)
and shingles (80%).
Getting help for impetigo and shingles also stood out in our 2023 poll as the two
conditions that people expressed the most reluctance to use a pharmacist
instead of their GP. In that poll, a round three quarters of those who were
reluctant said they preferred to see a doctor for these conditions . This suggests
that c oncerns we previously raised around confidence, privacy, or sensitivity
remain for some around these conditions.
Discussing health with pharmacists
Our results from this year also show people are generally comfortable discussing
health with pharmacist s, with over three quarters ( 76%) overall agreeing they
were comfortable. Only 8% reported feeling uncomfortable discussin g their
health at the pharmacist in the last year , which is roughly consistent with our poll
from November 2023 (5%) .
We heard directly from people who appreciated the service as a quick and
responsive alternative to going to the GP.
“When I couldn’t get a GP appointment, I visited the pharmacy and was
offered their Pharmacy First service. The pharmacist was incredibly kind
and professional[;] he assessed my symptoms, confirmed I had an
infection, and provided the necessary medication.”
Story shared with Healthwatch Waltham Forest
“I felt that [the] chemist was very knowledgeable, and I would go when
unsure about [a] health concern. It was valuable to have someone who
knew what regular medication was, who could advise on what would be
safe to take. When they can’t help with the problem, they will tell you to
go to GP when necessary.”
Story shared with Healthwatch Richmond upon Thames
We also heard that the service was c onvenient when travelling, or late at night
when other services closed :
11
“Being a long way from home and being Sunday, I couldn’t get to the
doctors, so I looked up the recommended pharmacy. I was greeted
warmly and taken into an examination room where the pharmacist
diagnosed Shingles. He gave me some tablets that I have to take 5 times
a day for a week. The lovely assistant even took my blood pressure while
I was there. All round fantastic service.”
Story shared with Healthwatch Birmingham
12
3. Understanding non-
users: Barriers and
opportunities
This section explores the perspectives of people who have not yet used the
Pharmacy First service. While national data suggest that uptake remains below
target, our polling encouragingly suggests that many non -users are open to
using the service in future.
We examine the unfulfilled potential and assess the reasons why some people
remain hesitant. By comparing responses from two polling waves, we also
identify how key barriers , such as awareness and preference for GP care , decline
over the year since launch.
Missed targets and untapped potential
While 2.4 million consultations were delivered for the seven common conditions
between February 2024 and March 2025, the Pharmacy First scheme also
delivered 1.5 million consultations for minor illness referrals and 1.4 million
consultations for urgent med icine supplies. Combined, this means five million
consultations 4 were carried out in the first 13 months of the Pharmacy First
scheme .
However , this represents at most 8% of England’s population , and likely
significantly less once repeat users are accounted for . This points to
considerable untapped potential . NHS targets 5 aimed to deliver at least 320,000
Pharmacy First clinical pathway consultations per month by March 2025 , yet the
February 2025 figure stand s at 246,813 , suggesting they will miss this target .
Olivier Picard , chair of the National Pharmacy Association , recently noted that
the uptake of Pharmacy First during its first year in England has been lower than
the Scot tish Pharmacy First scheme which launched in 2021 . As analysed by the
Nuffield Trust, 23% of the Scottish population (1,242,801 people) accessed
Pharmacy First Scotland services at least once in its first year (2 021-2022),
compared to less than 8% in England .
Key differences in the rollout may explain the disparity : Scotland’s Pharmacy First
scheme covers a wider range of conditions and grants pharmacists greater
clinical autonomy, including the ability to prescribe, which likely contributed to its
stronger early adoption . To improve uptake, policy makers in England should
take clear lessons from Scotland’s broader and more flexible approach.
4Including 2.4 million consultations for the seven conditions, 1.5 million minor illness and 1.4 million urgent medicine supply
consultations.
5Published in April 2024
13
Further underlining the gap , figures recently shared by pharmacy minister
Stephen Kinnock show just 13% of £645m Pharmacy First budget was spent in
eight months to December 2024 – a significant underspend. Considering this, it is
important to focus on those who have not yet used the service.
Public receptiveness and hesitations
In our poll , we asked those who have not yet used the pharmacy for the common
conditions whether they would use a pharmacy over a GP in the future. As seen
on the chart below, t he majority were open to the idea , with the greatest
hesitation around shingles and UTI infections .
61%
55%
52%
48%
46%
41% 41%
25% 25%
31% 30%
24%
40% 39%
Infected insect
bite
Earache Sore throat Impetigo Sinusitis Shingles Urinary Tract
Infection
(women only)
Very likely + somewhat likely Very unlikely + somewhat unlikely
14
Our poll revealed that across all conditions (excluding UTI), men in this group
were less likely than women to choose to see a pharmacist over their doctor .
How have barriers shifted over time?
In order to u nderstand the barriers to uptake , we asked those who said they
unlikely to go to a pharmacy/chemist what the reason for this was in both our
November 2023 poll and our March 2025 poll.
Table 3 below compares these responses . Th e proportion of people who said
they were unaware of the service fell by 6 %, while the number citing a strong
preference to see a doctor also fel l. A desire for continuity in service has also
become notably more common .
Table 3. Reasons people were unlikely to use the pharmacy/ chemist for the
seven conditions – comparison between Nov-23 and March/April 2025
Reason 2023 2025
I would prefer to see a doctor 44% 37%
I would feel more comfortable accessing
care/treatment at my GP
34% 32%
I wasn't aware this is something a pharmacy may be
able to treat
35% 29%
57%
50%
48%
45%
41%
39%
64%
59%
55%
51%
51%
42%
0% 10% 20% 30% 40% 50% 60% 70%
Infected insect bite
Earache
Sore throat
Impetigo
Sinusitis
Shingles
In the future, how likely would you be to go to a
pharmacy/chemist for treatment rather than going to your GP if
you had:
Net Likely: Female Net Likely: Male
15
I feel I would get better care/treatment at my GP 26% 25%
I prefer the continuity of seeing my GP 15% 22%
I would go online to seek advice instead (not
asked)
10%
I have been told my pharmacy doesn ’t offer treatment
for this
3% 3%
I do not have a local or easily accessible
pharmacy/chemist
1% 3%
Other 3% 6%
Prefer not to say 1% 1%
These findings reinforce what we found in our previous report: awareness and
trust are key drivers of uptake , and the first year of the service has help ed
modestly improve both .
While there has been progress, the data shows there is still work to do to ensure
Pharmacy First can realise its full potential across all groups . This requir es
targeted information and further research to identify why certain demographic s
may be more hesitant.
16
4. Challenges
In our last report on Pharmacy First , we identified challenges the policy would
need to overcome to achieve its full potential.
One of these challenges was the ingrained preference of a small segment of the
population who were less inclined to go to a pharmacy instead of a G P. T he
previous section suggested there has been some progress in this area , but to
better understand this hesitation we must also consider comfort , privacy and
awareness issues .
It’s important to recognise that for some, the GP will always be the preferred
option. This choice should be respected and accommodated while continuing to
improve pharmacy services and access for all.
Patient comfort and privacy concerns
Despite overall high comfort levels, 8% of respondents felt uncomfortable
discussing health concerns in pharmacies , a similar figure to last year .
Among those expressing discomfort (n=246), the most common concerns
centred around privacy , particularly about discussing health matters in front of
other customers.
Table 4. Reasons people were uncomfortable using the pharmacy/ chemist –
March 2025
Reason %
(Total)
I had to talk about my health in front of other
customers
35%
There was nowhere available to have a private
conversation
32%
I did not feel comfortable talking about my health to
someone who is not a doctor
27%
I was not confident I would get the right advice and
support
24%
None of the above 12%
Prefer not to say 2%
Other /Don't know 5%
17
In our first pharmacy report , we predicted that privacy would be a key issue
holding back the rollout of Pharmacy First. Research by Superdrug before
Pharmacy First ’s launch found that over 70% of respondents would consider the
service only if private consultation rooms were available. While NHS England
regulations require almost all pharmacies to have consultation rooms,
implementation and quality standards vary significantly. Pharmacy teams may
not always inform customers about the private spaces available or prompt
customers to ask about them .
Our roundtable discussions with 20 local Healthwatch teams , who have been
gathering data on the ground over the last 16 months , confirmed that privacy
concerns remained a persistent issue . They highlighted several examples of
inadequate infrastructure undermining confidentiality, including:
• Poor soundproofing that compromises private conversations
• Use of screens rather than proper consultation rooms
In addition to privacy, participants also raised accessibility concerns , particularly
around wheelchair access to private consultation spaces . This creates barriers
for people with mobility challenges and undermines equitable access:
“There doesn’t seem to be any investment. When GPs need to do extra
consultations, they get NHS funding to improve their surgery, but
pharmacists did not get any. How easy would it be to get in there if you
have a wheelchair? Bearing in mind out of the 7 conditions one is
shingles, where you really do need to take your shirt off. People want to
do that in a private setting.”
Healthwatch roundtable participant
We also heard about this issue directly from patients:
“I was asked by someone at the till when booking in why I was eligible
and then proceeded to ask me some personal questions about my
health and allergies in an open environment without taking me to a
private room. Also, where I lived and date of birth.
“I am not happy with this as I feel this breached my GDPR rights as
people could overhear all of this and my ailments, I had to tell her
otherwise I couldn’t book in.”
Shared with Healthwatch Brighton and Hove
18
Inconsistent service and communication gaps
While some level of variation is expected as Pharmacy First continues to embed,
patients and Healthwatch teams raised concerns that inconsistent service
delivery is undermining trust and access. We heard about cases w here
expectation of what the service can provide may have been out of sync with the
reality.
Some level of ‘teething pains ’ are to be expected while pharmacists gain
confidence, experience and skill in providing help for the conditions . But to
address this on a national scale , there must be clearer public information on
what Pharmacy First can and can’t do.
“The last few times I have had tonsillitis I have been sent to the
pharmacy. Every time I am sent there, I am told it is just viral and sent
home. I am then left suffering with chronic tonsillitis and no medication.
I managed to get a doctor to see me, and they were shocked at the state
of my throat and have referred me for surgery. I was informed that the
pharmacy and GP have different thresholds which I think is awful,
everyone should be singing from the same hymn sheet. I could have
been referred for surgery a long time ago if it wasn’t for this.”
Story shared with Healthwatch Lincolnshire
“Pharmacists can treat a few illnesses. I’ve been sent through GP triage
system a number of times. Every single time I’ve been told they can't
help and need to see a doctor.”
Story shared with Healthwatch Barnsley
Healthwatch staff at our roundtable also echoe d these concerns :
“Patients often expect immediate service at pharmacies due to
advertising. Frustration arises when they see pharmacists not attending
to them immediately.”
Healthwatch roundtable participant
19
Healthwatch team s identified key communication issues that affect
understanding and satisfaction :
• Medical terms like ‘impetigo’ and ‘ infected insect bites ’ are unclear to the
public.
• Patients report u ncertainty about distinguishing between ‘complicated ’
and uncomplicated UTIs .
• People not reali sing they ’ve had a Pharmacy First consultatio n or being
unsure what that means.
They also identified broader issues about the lack of clarity around how the
service works and what it offers , including :
• Issues with awareness among GP teams about the Pharmacy First services
available .
• Lack of clear triage processes .
• Inappropriate referrals, particularly from NHS 111 .
“We’re seeing lots of people trying to access the pharmacy or speaking
to 111 and being recommended to go to their pharmacy. They are doing
that as their first port of call, but they are meeting barriers whereby the
pharmacist can’t help them, because they need access to blood results,
or they can’t provide certain medications.”
Healthwatch roundtable participant
Medicine availability and supply chain issues
A key f inding from o ur previous report was that medicine shortage s were
undermining trust in pharmacies and w reaking havoc on patients .
Comparing our 2025 poll to Nov ember 2023 r esults suggest s that structural
issues like medicine shortages , problems with prescriptions, pharmacy closures
and affordability continue to erode patient experience .
20
In our latest poll, 45% of people had experienced one of these issues. Just under
a quarter of people (23%) couldn't get the medicines they needed because the
pharmacist had run out , similar to our poll in 2023 . Worryingly, almost one in five
(19%) reported that their prescriptions weren’t ready on time (up from 12% last
year) .
Evidence from Healthwatch Gloucestershire found that pharmacies in their ICB
spend one to two hours daily managing medication , similar to figures found
nationally by Community Pharmacy England in 2024. On a national scale, this
brings with it less capacity to offer advice to patients who are walking into
pharmacies and expecting treatment.
Greater focus and coordination around stable supply chains would not only
improve patient experience and confidence, but also free up pharmacist time to
provide the clinical care of Pharmacy First .
3%
5%
9%
18%
19%
23%
1%
2%
7%
14%
12%
24%
0% 5% 10% 15% 20% 25% 30%
My pharmacy/chemist has permanently closed
I could not afford the medication in the
pharmacy/chemist
The pharmacy/chemist was unexpectedly closed when
I got there
A problem with my prescription (e.g., the pharmacy
had not received it on time from your doctor or it was
incorrect)
The pharmacy/chemist had not prepared my
prescription on time
The pharmacy/chemist had run out of the medicine(s) I
needed
What problems have people experienced in the last 12
months?
Nov-23 Mar-25
21
5. The future of
pharmacy services
With industry bodies such as the Company Chemists Association (CCA)
proposing further expansion of the scheme , we wanted to explore people’s
attitudes to using a pharmacy in the future for services beyond those currently
offered under Pharmacy First.
Overall, o ur poll data in the chart below reveals strong public backing for certain
services, with almost three quarters ( 73%) of respondents expressing support for
NHS vaccinations delivered through pharmacies, 67% supporting treatment for
eye infections and 66% for skin problems.
We found l ess enthusiasm for services for dental pain/tooth ache (44%) and
menopause advice ( 47%).
73%
67% 66% 65% 64%
57%
47% 44%
12%
16% 16% 15% 17%
25%
29%
38%
NHS
vaccinations
Eye
infections
Skin
problems
Management
of high blood
pressure or
asthma
Help with
indigestion
Chest
infections
Menopause
advice
(women
only)
Dental
pain/tooth
ache
Please rate how likely you would be to use the following
services from a pharmacy, if they were to offer them in
the future (n = 7029)
Net likely Net unlikely
22
Growing enthusiasm for pharmacy services
When we asked in November 2023 about some future services, opinion was
slightly more split , particularly for long term conditions . While we asked the poll
question in a different way – this year we asked about likelihood rather than a
simple yes/no – it may point to a positive change in perceptions that has been
taking place this year.
This year , women were generally more open to provision of future services at
pharmacies, particularly for eye infections and indigestion. The exceptions to this
were chest infection treatment and vaccinations , which men were more open to
than women .
Table 5. Gender differences in willingness to use pharmacies for future services
Service Women net likely
(%)
Men net likely
(%)
Dental pain/tooth ache 45% 43%
Chest infections 56% 58%
Help with indigestion 66% 61%
64%
57%
46% 44%
27%
34%
41%
47%
0%
10%
20%
30%
40%
50%
60%
70%
NHS vacccinations
other than flu
Dermatology service Menopause advice
(women only)
Management of a
long-term condition
(e.g., high blood
pressure or asthma)
Would you get the following services at a
pharmacy? November 2023
Net: Yes Net: No
23
Management of high blood pressure
or asthma
65% 65%
Skin problems 69% 63%
Eye infections 75% 63%
NHS vaccinations 71% 74%
Previous users want more services
We found that people who have used the Pharmacy for one of the seven
conditions in its first year were much more willing to use them again for the
potential health services we asked about .
This is particularly pronounced for services that currently have lower overall
support . Those who had visited a pharmacy for one of the seven Pharmacy First
conditions were 19 percentage points more likely to support treatment for dental
pain/toothache (55% vs 36%) and 16 percentage points more likely to support
chest infection treatment (66% vs 50%).
The pattern holds across all potential services we tested, with users showing
seven to eight percentage points higher support for conditions like high blood
pressure management, skin problems, indigestion, and eye infections 6.
This suggests that positive experiences with Pharmacy First create a virtuous
circle: once people experience pharmacy -based care, they become more open
to using these services for different health issues in the future.
Regional differences in demand for future services
Preferences for potential new pharmacy services varied significantly by region,
with areas already making greater use of Pharmacy First showing stronger
demand for expansion.
The data reveals distinct regional patterns in service preferences. Support for
menopause advice was highest in London and both Midlands regions (49 -52%)
but significantly lower in the Eastern region (38%). A similar pattern emerges for
dental pain treatme nt, where the Eastern region shows markedly lower interest
(37%) compared to London (52%) and the Midlands regions (42 -46%).
These variations suggest differing levels of public trust and familiarity with
pharmacy -delivered healthcare across regions, with areas that have embraced
existing services showing greater openness to expansion.
6 All differences were statistically significant (p<0.01).
24
Table 6. Regional support for potential future pharmacy services (% likely to use)
Region NHS
Vaccin
ations
Eye
Infectio
ns
High
BP/Asth
ma
Skin
Proble
ms
Indigesti
on
Chest
Infectio
ns
Dental
Pain
Menopa
use
Advice
(Women
only)
London 69% 68% 68% 66% 60% 52% 52% 51%
Eastern 74% 66% 63% 61% 61% 52% 37% 38%
South -
East
74% 68% 62% 67% 63% 56% 44% 45%
South -
West
74% 66% 65% 67% 62% 56% 43% 48%
East
Midlands
71% 67% 63% 67% 67% 58% 42% 49%
West
Midlands
71% 68% 65% 65% 64% 61% 46% 52%
Yorkshire
&
Humber
73% 64% 68% 67% 66% 53% 42% 48%
North -
East
75% 66% 64% 67% 61% 56% 41% 47%
North -
West
75% 67% 66% 63% 62% 57% 43% 43%
25
Conclusion and
recommendations
Conclusion
Our research shows high levels of satisfaction with Pharmacy First, with people
who have used the pharmacy for the seven conditions saying they felt
comfortable, and that they valued the quick and convenient care provided.
But challenges remain. We’ve found that medicine shortages persist, stopping
many from getting the treatment they need and affecting their confidence in
pharmacy services. Concerns about sharing symptoms in private have also put
some off.
The national awareness raising campaign for the scheme has the call to action
“Think Pharmacy First ”. But the public will understandably continue to view
general practice as their first port of call for most conditions.
Although people can walk up to their pharmacy for a consultation, conversations
with national pharmacy stakeholders suggest that other access routes are
currently more common. This includes signposting from NHS 111 or urgent and
emergency services, or through referral from general practice.
Given our positive findings on patient experience of Pharmacy First, there is
potential to expand the scheme for the benefit of patients, general practice, and
pharmacy teams. A future where this is possible should have long -term
ambitions to enable more w alk-ups, and support patients to be able to make
bookings for Pharmacy First consultations ahead of time.
In the short term, there is still a way to go to raise awareness of the scheme , give
pharmacy teams the necessary support to deliver services for the seven
common conditions , and begin exploring support for further conditions.
26
Recommendations
To address the issues highlighted in this report and continue delivery of positive
patient experiences, we’re calling on government and NHS decision makers to
action the following recommendations.
1. Continue raising awareness of the Pharmacy First Scheme .
Recommendation The Department of Health and Social Care to work with
Healthwatch and pharmacy stakeholders to update
campaign materials ahead of further promotion .
Current policy The ‘Think Pharmacy First’ campaign aims to increase public
awareness that pharmacies can provide support for some
common conditions.
Evidence People have told us they would be happy to use their
pharmacy for more services in future .
However, a lmost three in ten (29%) are not aware that
pharmacies can provide treatment and advice for the seven
common conditions .
How our proposal
will help
Adjustments to the campaign, including promotion through
the NHS App and more targeted communications to certain
demographics, would increase awareness of Pharmacy First.
Additionally, campaign materials should include details of
each service’s age restrictions so people can make informed
choices about their care.
And to maintain public confidence, details should be
provided about the qualifications and expertise of pharmacy
staff, and that there are private spaces for consultations.
2. Give pharmacy teams the support and funds they need to deliver patient
care .
Recommendation Increase funding for pharmacy services, including Pharmacy
First , through the Community Pharmacy Contractual
Framework (CPCF)
Current policy The CPCF provides funding and a framework for the delivery
of pharmacy services.
Evidence An independent economic analysis of the pharmacy sector in
England suggested that current funding does not cover the
full cost of delivery of NHS services .
27
How our proposal
will help
Increased f unding to continue and potentially expand the
Pharmacy First scheme will help patients who have shared
good experiences of the service, as well as those who could
benefit in future.
More resources will also provide stability to teams who are
working to a funding gap, despite a rise in funding in the last
contract.
Recommendation The Department of Health and Social Care to ensure that
community pharmacies have the appropriate premises for
people to wait for a consultation in comfort, and for that
consultation to take place in private if requested.
Current policy There is a service requirement for pharmacies to have a
consultation room .
Evidence Nearly one in ten people (8%) felt uncomfortable discussing
their health concerns in the pharmacy, citing issues including
having to talk in front of other customers and lack of space
for priva te conversations.
How our proposal
will help
Ensuring the provision of, and raising awareness o f, private
and accessible consultation rooms will ensure that people
can feel safe and comfortable sharing details of their
condition .
This will make the service more accessible to more people,
and boost confidence that Pharmacy First and wider
pharmacy services can meet their needs.
3. Expand the Pharmacy First scheme to provide consultations for more
conditions.
Recommendation In consultation with the public and with key pharmacy
stakeholders, t he Department of Health and Social Care
should work to expand the Pharmacy First scheme to deliver
consultations for more conditions.
Current policy The Pharmacy First Scheme provides treatments for seven
common conditions.
Evidence Our report shows high levels of support from the public for
the idea of visit ing their pharmacy teams for help with NHS
vaccinations, eye infections, skin problems, and support with
high blood pressure, asthma, and indigestion.
How our proposal
will help
With the right support to deliver safe, accessible and
effective services, community pharmacies could continue to
28
help relieve demand from general practice, while delivering
for patients.
4. Formally and regularly collect , publish, and measure patient experience of
community pharmacy services, including the Pharmacy First scheme.
Recommendation The Department of Health and Social Care should
publish a pharmacy data dashboard. This should
include patient experience of services and be able to
be cut by demographics.
Current policy The NHS Business Services Authority publi shes clinical
pathways data for Pharmacy First .
The London School of Hygiene and Tropical Medicine
are leading a national evaluation of the scheme.
The GP Patient Survey publishes annual data on
people’s experiences of pharmacy services.
The ONS Health Insight Survey captures pharmacy access
and experience data as ‘official statistics in development’.
Evidence Our report has set out what people like about the
Pharmacy First scheme, what challenges they face
accessing care and how they would like it to change .
How our proposal will
help
Despite clinical data , a national evaluation, and
annual satisfaction data, there is no formal experience
data available and no national experience targets.
And the official statistics in development may not fully
capture everyone’s experiences.
Expanding on Healthwatch research to develop formal
measures of patient experience will aid service
improvement by ensuring decision makers and
pharmacy teams can learn from what does and
doesn’t work for patients.
5. Take action to mitigate the impact of medication shortages.
Recommendation The government to continue exploring increased
flexibility for pharmacy teams in prescribing and
dispensing of medicines.
Current policy Pharmacists have flexibility to dispense up to 10% more
or less of an eligible product.
29
Evidence Our evidence shows that medicine shortages remain as
big an issue for patients as they were last year, with
almost one in four people affected.
How our proposal will
help
Where safe to do so, and in consultation with patients,
more flexibilities could enable pharmacy teams to
dispense generic substitutions and other changes
where an initia lly prescribed medicine is affected by
supply issues.
Recommendation The government and NHS must produce clear and
officially branded information and support resources
for patients who are experiencing medication
shortage s.
Current policy There are no official public facing communications or
advice on managing medicine shortages.
Evidence Our evidence shows that medicine shortages remain as
big an issue for patients as they were last year, with
almost one in four people affected.
How our proposal will
help
Currently, patients must rely on unofficial sources for
advice, including online forums. Official advice would
give people trusted help to manage their restricted
access to medicine and next steps in the safest way
possible.
Healthwatch England
National Customer Service Centre
Citygate
Gallowgate
Newcastle upon Tyne
NE1 4PA
www.healthwatch.co.uk
t: 03000 683 000
e: enquiries@healthwatch.co.uk
@HealthwatchE
Facebook.com/HealthwatchE
Text extracted automatically from the PDF, so layout, tables and images are not shown. Open the original PDF on LB Hillingdon’s website.